The Cost Of DDoS Attacks Against Your Business
Did you know that the cost of DDoS attacks can be staggering? If you were to go out and buy the equipment yourself in order to use it to protect yourself, you would easily be spending as much as over $300,000.00 in some cases. This isn't an error. That is how expensive the equipment can be for major websites. This is why the majority of businesses prefer to rent DDoS protection equipment rather than buying it. However, you may end up paying a lot more if you rent depending on how you do it. To make matters worse, you can pay a whole lot more if you have no protection at all.
"What can happen if I am unprepared for the cost of a DDoS attack?"
It could take months (or even years) to prepare and launch a major website. The time it takes to bring it crashing down can be done in just a few minutes. The question is whether or not you are prepared for it. There are staggering consequences awaiting those who do not prepare for DDoS attacks at all. These consequences are paid by victims all the time even as you read this.
If you are unprepared, you can lose potential clients, sales, existing customers who are frustrated with being unable to access your site, a lot of money lost to web hosts who make you pay for the bandwidth (both legitimate and fake traffic from the attacks), a lot of your time, and even your reputation possibly. This can mean thousands of dollars. For some, it means millions of dollars. When they find out that all it took to prevent the nightmare was just a simple DDoS hosting plan for as little as $150 a month, it really makes them feel a strong sense of regret.
Most businesses pay an average of $149-$399 a month for basic DDoS protection once they become victims of such attacks or are taking strategic precautions. This protects their servers from even getting bad traffic in the first place, as the attacks have to go through multiple layers of DDoS protection filters. The price covers a certain degree of Mbps coverage (normally 100 Mpbs) as well as website hosting. The more you can afford, the more protection you have for bigger attacks. This is usually can be an expensive price to pay for people who are used to only paying a few dollars a month for a shared host. It is once they become victims that they immediately feel a strong need to buy it.
"Should I buy DDoS protection equipment of my own or should I rent instead?"
That strongly depends on your type of business and how long you need protection. The industries most prone to DDoS attacks are niches that are competitive, financial services, gambling, sites making a lot of money, sites getting a lot of news publicity from a recent press release, or anything relative. If you plan to run a site focused on these niches, it is very important to consider getting protection.
The price can be extravagant if you plan to buy your own DDoS protection equipment. If you are a major website owner getting attacks that use as much as 8 Gbps / 700K packets per second, it can cost as much as $300K. That excludes the large, annual maintenance fees that you have to pay for its upkeep. That's the price of a buyer. For a renter, the price equates to $8,000 a month.
If you're a website that started facing attacks temporarily for 3 months and want to rent, you would be paying $24,000 for 3 months of 8 Gbps protection. If you are a bank that has a website and are always getting attacked and want to keep it for at least 5 years, you would pay $480,000 as a renter, which is significantly less than what a buyer would pay.
Thankfully, most attacks are only an average of 100 Mbps / 10,000 packets per second, which are easier to defend against just by renting a basic DDoS hosting plan costing just $150. If the hardware is worth $50,000, being a renter makes more sense, especially if the website is a temporary, seasonal, or special occasion practice (for example, popular and active only during Christmas). However, you will ultimately save money by being a buyer over time. However, renting helps you get the protection you need much faster, a dedicated support team that helps you during DDoS attacks, no maintenance fees to worry about, and no overhead.
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